The most crucial objective in mind after you create a website is building traffic. Now the bigger question is how to get traffic on your new website. To drive traffic to a brand new website, you can use a combination of strategies. In this blog, we list down some of the most effective strategies to get traffic and achieve better ranking for your website quickly.

Content optimization

Traffic builds organically over time. So it is important to remain patient while being consistent in posting content on new website. As a foundation, it is crucial to implement all the SEO best practices on each article or content you post. These would cover On-page SEO and Technical SEO.

On-page SEO

• Do proper keyword research using a SEO tool such as Semrush, Ahrefs, Moz, etc. before writing any content piece and insert the chosen keywords in the write-up.
• Focus on easy to rank keywords with good search volume and lower competition first.
• The page structure should be proper with headings H1, H2 and so on.
• Optimize your page titles and meta descriptions for better ranking and CTRs.
• Use alt tags with every image.
• Give your URLs a good structure with slug containing keywords and avoiding non-essential words to make them more readable.
• Create interlinkages between the pages to point users to related content.
• Follow Sementic SEO to optimize your content for meaning and not just keywords. 
• Offer the best user experience to visitors to encourage return visits.

Technical SEO

• Ensure that your website follows a flat hierarchy structure, meaning that all the pages are a few clicks away from your home page. It helps crawlers find your content quickly and easily.
• Optimize your page speed by using a CDN, minifying your CSS, HTML and Javascript files and keeping images size minimum. Use Google’s Pagespeed Insights to check your website speed.
• Submit your sitemap to search engines like Google, Bing, Yandex, etc.
• Ensure that your website is mobile-friendly.
• Find and fix broken pages on your website. You can redirect these pages to other relevant pages on the website.

Content creation

• Create content pillars, or the primary topics around which your website will regularly publish content. To develop content, these can be broken down into derivative sections.
• Create a blog. Make an effort to provide content that gives higher value to your visitors than your competitors. Look for any content that is trending or topical. Post content frequently and include videos on your blog and other pages.
• Find most searched queries on Q&A websites like Quora, Yahoo! Answers, Answerbag related to your niche for new ideas for content creation. Also, the search queries can become keywords to insert.
• On Google, search for your niche main keywords and look at Google Suggest (now Google Autocomplete) suggestions to find the most relevant niche topics for your audience. Use question words like why, what, etc.; action verbs like is, are, will; or connectors like “and”, “as well as” to uncover the ideas for content creation.
• While Google has confirmed that they don’t penalize AI content as long as it follows the principles of E-E-A-T(Expertise, Experience, Authoritativeness and Trustworthiness), we should use ChatGPT or any other AI tools cautiously without overruling the principles, meaning that your content should be helpful and original to the visitor even if you use AI-generated content.

Content marketing

• Start sharing your website with immediate relatives and acquaintances to generate initial traffic and word-of-mouth promotion
• Enable push notifications on your website, allowing visitors to subscribe and receive updates directly to their devices. Keep your audience engaged with fresh content notifications
• Regularly send mailers and newsletters to your subscribers, offering valuable content and updates to encourage repeat visits.
• Share your content across social media platforms, including Quora, to reach a wider audience.
• Follow optimal post timings for maximum engagement on your posts.
• Use guest posting and influencer marketing to increase awareness and drive referral traffic to your website through quality backlinks
• If you have the budget, consider paid boosting or advertising to expand your reach to a broader target audience.
• Enhance your content’s visibility by actively participating in online communities and forums and YouTube comment sections where you can add relevant links of your website.
• Also, use offline marketing strategies like website links on your business cards or distributing pamphlets with QR codes during events promotion.

Content analysis

• Analyse traffic data on tools like Google Analytics and Search Console to identify the queries driving the highest traffic to your website. Focus on the pages in Search Console, that, after indexing, are receiving higher impressions and rankings. These pages should be further optimized by adding more content and increasing interlinking.
• Don’t be discouraged by low performing articles – even those with less impressions and clicks can enhance the authority of your top performing content – in a way they can support other content.

How long does it take for a new website to get traffic?

The time it takes can vary widely depending on how effectively you implement the strategies mentioned above. By diligently applying these tactics, you will start seeing your traffic graph steadily going up over time.